Ericsson: March 22nd video conf log

  • March 22nd video
    • vertical Cylo.. apps are useful but not connected each other.
    • Interconnected rather than just connected
    • 07-09 UI design and research
      • Lab experiment 2008 Dongles: no configuration required
        • Test at lab with fake
      • Mental model: Wireless as invisible cable?
        • So network is a collection of cables/connections?
        • Hard to perceive and explain many-to-many (inter) connections because of the mental model (of collection of connections)
    • 09-10 Ethnographic studies(mental model of the networks)
      • Do people have a natural sense of interrelations between things?
      • Do people think of objects as ecosystems? ( in daily lives)
        • People tend to perceive one to one connection of things rather than Ecosystem
      • Users have limited understandings of horizontal interconnections
      • Connections to Interconnections
      • Use social network as a mental model
      • Social network as user interface
      • Educational and pedagogical tool as well as good UI
        • Social web of things
        • Interaction between Cylos… interact each other i.e) Light and camera..everything can see everything
        • Energy company would cheer it up
        • More holistic view of the network
        • User study, EU/US Cn/Jp Important findings
          • Mental model works.. ‘networkedness’
          • Perception of trust and security is paramount
          • Polarised attitudes toward things’ autonomy and ‘personality’ seems to vary (playful vs pragramtic)
          • Sensitivity towards language expressions
          • Polarised opinions if ths should be a part os existing SNS or separated service
        • People immediately saw that the  whole is more than sum of things
          • Products and service become augmented as parts of SWoT
          • Its value increase exponentially(急速に、指数的に） by the number of possible interactions between SWoT-products,
        • Things/services talk to consumer + time invested = emotional relationship,bond (22:57)
          • Users become emotionally engaged with talking products
          • Invested time and customization generate stickiness
          • Viral when shared to existing social networks
        • Things/services talk+promotional mashups=targeted up/cross marketing
          • SWot-products can recommend other products and services
          • Promotions can be targeted based on context and activities
          • The messages can be from the products themselves, which can be stronger than banners on the side.
      • Q:
        • Requires Natural language recognition?
        • Mismatch of behaviors between different implementation?
        • It did not really involve people no?
        • Will things talk to us?
        • Japan is full of hospitality. This thing-talk can be a concerge to entertain us. Or give us knowledges…delight of services.
      • A:
        • Does not mean ‘ things should talk’
        • There already ‘bots’ in SNS….. not sure yet.
    • TECH: SWOT Global service platform by Marcus
      • Modular platform
        • API to request info of things
        • OpenID
      • SWOT is upper level architecture
      • Things, services and mashups provides are business roles.
        • ‘things’ providers
        • ‘mashups’ providers
        • ‘services’ providers
      • MWC 2012 Demo
      • Current status
        • We’re exploring different types of interactions/UI includes text, audio, etc
      • Q: Database?
      • A:
        • State DB
        • Profile(ID) DB
        • Rules
        • Service composition layers
        • Open framework to let everyone to create mushups
    • KEIO
      • Infrastructure team
        • ex: vehicle wipers netwoked
      • repurposing based on user’s needs